Virgin Voyages Launches 50+ AI Agents with Google Cloud
Virgin Voyages Teams Up with Google to Use AI for Better Cruise Marketing
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Virgin Voyages just made a big splash in the cruise world. The adults-only cruise line partnered with Google Cloud to bring artificial intelligence to their business operations. They’ve already launched more than 50 AI helpers across their company.
The first AI assistant is called “Email Ellie.” This digital helper writes marketing emails for Virgin Voyages. The results have been impressive so far.
Email Ellie Drives Record Sales
Email Ellie helped Virgin Voyages achieve a record-breaking sales month. The AI assistant creates personalized marketing emails that sound just like Virgin Voyages’ fun, cheeky style. She’s trained on the cruise line’s brand guidelines and tone.
The marketing team now spends 40% less time writing campaign copy. This gives them more time to focus on showcasing new cruise routes and destinations. It also lets them work on better ways to personalize messages for guests.
The AI-powered email campaigns delivered real results. Virgin Voyages saw a 28% increase in July sales compared to the same month last year.
What the CEOs Are Saying
Nirmal Saverimuttu, CEO of Virgin Voyages, is excited about the partnership. “What excites me most about this partnership with Google Cloud is how it gives our teams back time to do what they do best—create joy, build connections, and bring our brand to life,” he said.
He added that Email Ellie is just the start. “It’s already helped deliver record-breaking sales, and she’s proof that AI agents scale our impact and amplify our human touches.”
Matt Renner from Google Cloud also shared his thoughts. “Virgin Voyages proves that when you combine a powerful platform like Gemini Enterprise with clear direction from domain experts, any company can create AI agents that help them succeed and grow,” he said.
More AI Helpers Coming Soon
Virgin Voyages isn’t stopping with Email Ellie. The cruise line is already working on more AI assistants. These new helpers will improve the guest experience both before and during cruises.
The company also wants to use AI to help crew members. The goal is to let staff focus on tasks they enjoy most. This could make crew members happier and improve service for guests.
What This Means for Cruise Travelers
This partnership puts Virgin Voyages at the front of cruise technology. The AI helpers work behind the scenes to make things better for guests. You might get more personalized emails about cruise deals that match your interests.
The crew will have more time to focus on creating memorable experiences. When staff spend less time on paperwork and routine tasks, they can spend more time helping guests have fun.
About Virgin Voyages
Virgin Voyages launched in 2021 as an adults-only cruise line. Sir Richard Branson founded the company. The ships sail from Miami, Barcelona, Athens, and San Juan to over 150 destinations.
The cruise line has won several awards recently. Travel + Leisure named them the World’s Best Mega-Ship Cruise Line for three years in a row (2023-2025). They also won Condé Nast Traveler’s Readers’ Choice Awards in 2023 and 2024.
Virgin Voyages ships feature over 20 restaurants with Michelin-star chefs. Guests can enjoy daily fitness classes, world-class shows, and modern cabins. The ships also have rockstar suites and a mermaid-themed spa.
This AI partnership shows Virgin Voyages continues to find new ways to stand out in the cruise industry. The technology helps them deliver better service while keeping their unique, fun personality that guests love.
