Norwegian Just Water Bottle

Norwegian Cruise Line Eliminates Single-Use Plastic Water Bottles

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Norwegian Cruise Line kicked off the New Year in a sustainable way – they’ve eliminated all single-use plastic water bottles across the entire fleet.

Norwegian Just Water Bottle

Just a few months ago, Norwegian announced it had partnered with JUST® Goods, Inc. and had plans to replace all single-use plastic water bottles on all 17 of its ships. When Norwegian Encore debuted at the end of 2019, it was the first ship to follow the new plan.

In 2018, Norwegian Cruise Line eliminated single-use plastic straws aboard all its ships and at their private islands. This new initiative is said to replace over six million single-use plastic water bottles each year.

The cruise line is also working to end the use of those little plastic shampoo and conditioner bottles and will take effect later in 2020. These sustainability efforts are part of Norwegian’s Sail & Sustain Environmental Program intended to minimize waste to landfills, reduce their ships’ CO2 emissions rate, look for more sustainable sourcing and emerging technologies.

“This is a very special and very proud moment for us,” said Harry Sommer, president and chief executive officer of Norwegian Cruise Line. “As a leading cruise line, we are thrilled to make such an impact by eliminating single-use beverage bottles across our fleet. It’s just one of the ways we are working to preserve our oceans and the destinations we visit.”

READ NEXT: Norwegian Cruise Line New Itineraries for 2020-2021

JUST Water is the brainchild of American rapper, songwriter, actor and activist Jaden Smith and family. The company’s first product, JUST Water, is 100% spring water sourced from Upstate New York and packaged in a plant-based bottle that’s made of 82% renewable resources. The paper carton comes from trees grown in responsibly-managed forests. The cap and shoulder are made from a sugarcane-based plastic and is refillable and recyclable. JUST has bottling facilities in Glenn Falls, NY; Ballymena, Northern Ireland; and Ballarat, Australia.

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