Princess Cruises Launches an Exclusive New Drink Collection Called POURS

Princess Cruises just made drinking onboard a whole lot more interesting — whether you drink alcohol or not.

Princess Cruises Launches a New Drink Program Called POURS

This summer, Princess Cruises is rolling out a brand-new beverage program across its entire fleet. It’s called POURS, and it’s replacing the old Love Line Collection with something bigger and better.

The program covers everything from premium cocktails to alcohol-free mocktails. The goal is to give every guest a great drink option, no matter what they prefer.

What Makes POURS Different?

POURS brings alcoholic and non-alcoholic drinks together under one unified menu. Instead of separating the two, guests can explore both options side by side.

Sami Kohen, Princess Cruises’ Vice President of Food and Beverage, summed it up well. “POURS is about meeting our guests wherever they are in the moment,” he said.

He added: “Today’s travelers are looking for both elevated indulgence and mindful choices, and this program allows us to deliver both in a way that feels intentional, inclusive and truly premium.”

What’s Actually in the POURS Collection?

The drink lineup is pretty impressive. Here’s what you can expect:

Alcoholic Options

– Premium spirits from founder-led brands – Wines, beers, and ready-to-drink cocktails – Curated cocktail selections

Zero-Proof and Non-Alcoholic Options

– Alcohol-free spirits, wines, and beers – Mocktails, including Kylie Minogue’s Sparkling Rosé – Wellness-focused drinks made with adaptogens and botanicals

The non-alcoholic drinks are designed around mood and intention. Each one uses functional ingredients meant to support your well-being while still tasting great.

Who Can Access the POURS Program?

Good news for package holders — POURS is included in both the Princess Premier and Plus packages. The drinks will also be available in multiple spots around each ship.

This makes the program easy to access no matter where you are onboard.

Why This Matters for Cruise Travelers

More cruisers today are skipping alcohol or cutting back. Princess is clearly paying attention to that trend. Having a full, thoughtful non-alcoholic menu is a big deal for sober travelers, designated drivers at sea, or anyone just looking for something different.

At the same time, those who enjoy a cocktail get access to carefully selected, premium options. It’s a win either way.