Harding and Princess Cruises Extend Retail Partnership Through 2031

Shopping at sea just got a major upgrade on Princess Cruises ships. Here’s what cruisers need to know about some exciting changes coming to onboard retail.

Princess Cruises and Harding+ Are Teaming Up Again

Princess Cruises has extended its retail partnership with Harding+, a company that manages shopping experiences on cruise ships. The two companies first joined forces in 2021, and now they’re continuing their work together with a new multi-year deal.

This isn’t just a small update. The agreement covers several popular Princess ships and promises some real improvements to the shopping experience onboard.

Which Ships Are Included?

The extended partnership covers eight Princess Cruises ships:

• Sun Princess
• Majestic Princess
• Sky Princess
• Regal Princess
• Emerald Princess
• Caribbean Princess
• Grand Princess
• Coral Princess

If you’re sailing on any of these ships, you can expect a more thoughtful and curated shopping experience.

What Does This Mean for Cruisers?

Princess Cruises wants shopping to feel like a natural part of your time onboard. It shouldn’t feel like an afterthought. Rodrigo Llaguno, Princess Cruises’ chief operating officer, explained the goal clearly.

“Our partnership with Harding+ plays an important role in delivering thoughtfully curated retail environments that complement our premium offering, giving guests memorable, world-class shopping experiences at sea,” said Llaguno.

In other words, expect shopping spaces that feel connected to everything else Princess does well.

What Has Harding+ Already Done?

The partnership has already produced some impressive results. The biggest example is the Sun Princess, which launched in 2024. Its retail space covers 560 square meters and was designed to make shopping feel more like exploring.

Harding+ also updated the retail offerings on the Majestic Princess during a recent ship refit. These changes show that both companies are serious about improving the experience for guests.

Big Plans for the Next Five Years

Harding+ CEO Chris Matthews shared his excitement about where things are headed. He described the partnership’s mission in straightforward terms.

“Our partnership with Princess Cruises has always set out to challenge the best of retail anywhere by creating exceptional onboard environments to delight guests and deliver real firsts at sea,” said Matthews.

He also outlined what the next chapter looks like. “The next five years are about scaling what we’ve proved works: smarter retail, commercial growth and insights that move the whole category forward as we lead on the mission to be brave with what can be done at sea to win guest attention and spend.”

What “Smarter Retail” Could Look Like

While specific details haven’t been shared yet, the focus seems to be on personalization and innovation. That could mean better product selections, more engaging store layouts, or shopping experiences tied to your cruise destination.

The Bottom Line for Princess Cruisers

If you love browsing the shops on a cruise, this is good news. Princess Cruises is investing in making onboard shopping more enjoyable and more relevant to what guests actually want. Whether you’re looking for a souvenir, a luxury item, or something unique to your voyage, the shopping experience on these eight ships is set to improve over the coming years.