Holland America floats out new cruise sweepstakes on Facebook

‘Like’ the Holland America on Facebook and enter to win a seven-day cruise for four

Remember that old mindset that Holland America was only for the elderly? Times and demographics have really changed as is apparent with Holland America’s choice to promote their new sweepstakes via Facebook.

Just by clicking “like” and answering a few questions, one fan could win a seven-day Alaska cruise for four people with two verandah staterooms.  If you already “like” the Holland America page, you only need to fill out the form to be entered to win the cruise.  The sweepstakes runs through November 30, 2011 with the winner selected in December.

There are a few rules.  The sweepstakes is open to legal residents of the United States, D.C., Canada (excluding Quebec) or the United Kingdom, who are 18 years of age or older.  To enter the sweepstakes, once you “like” the fan page, look in the left hand column and click on “Win.”  It’s a very simple form to complete.

“With a rapidly growing fan base, Holland America Line’s Facebook page has become an engaging way for cruise enthusiasts to interact with the company,” said Richard Meadows, executive vice president, marketing, sales and guest programs. “Fans are able to connect with each other, explore our worldwide cruise offerings, and enter to win a fantastic Alaska cruise.”

Holland America “gets” it and is using Facebook to reach out across Facebook with a variety of engaging activities.  Today, Holland America has 223,163 fans and is nowhere near to slowing down in gaining fans.  Younger fans.   The contest is just one of the cruise line’s latest Facebook initiatives. To further enhance its interactivity, three new Facebook tabs, Connect, Plan a Cruise and Roll Call, enable Holland America Facebook fans to access the line’s other social media platforms, plan a cruise vacation and find fellow guests sailing on the same cruise.

Using the Connect tab, fans can view Holland America Line videos on YouTube, check the latest Twitter and Holland America Blog posts, and flip through numerous photo albums — all without leaving Facebook. The Connect tab also lets fans create a pre-cruise message to post on their wall, while the Roll Call tab enables fellow travelers on the same upcoming cruise to connect with each other.

The Plan a Cruise tab has all the tools to plan a Holland America vacation, including a cruise finder, featured destinations and shore excursions, and the ability to sign up to receive special offers. Fans can also post reviews of shore excursions and cruises.

Find Holland America Line on Twitter, Facebook and the Holland America Blog. Access all social media outlets via the Online Communities quick link on the home page at www.hollandamerica.com .

Source: Holland America
Photo Credit: Sherry Laskin

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