American Cruise Line knows that travel agents are a necessary component to a cruise line’s financial success.

With the completion of their new travel agent portal, American Cruise Line is going the extra yard to ensure that agents are constantly in the know for all things American Cruise Line.  

American Cruise Lines American StarWhile much of the cruising public is under the impression that they can get the best deal on their own, the cruise lines know that nearly 85% of all cruise bookings are done through the help of a travel agent.  Why? Because travel agents know the product and are privy to deals and add-on amenities that the public is not able to access. Providing agents with the much-needed tools to be able to educate and advise clients and to find the best value and price is the goal with American Cruise Lines‘ latest online endeavor.

“We highly value our travel agent partners and continuously aim to provide them with the best resources possible,” said Susan Shultz, Director of Sales for American Cruise Lines. “Dedicated entirely to agents, the new portal will allow them to both master and promote our products in a way that will maximize their selling ability.” Agents working with American Cruise Lines can typically earn between $1,000 and $2,300 per booking, depending on the selected stateroom and itinerary.

“We recognize the significance of the travel agent role in this industry, as well as their contribution to the success of our business,” added Charles A. Robertson, President of American Cruise Lines. “It is a continuous objective of ours to best equip them with the tools they need to succeed.”

When launched this summer, here is a rundown of what can be found on the new travel agent portal.

  • Personal Login and Secured Access – Private and secure accessibility for each agent
  • Agent Benefits – Outline of partnership perks & earning potential (tiered commission structure)
  • Training & Certification – In-depth virtual training and certification program
  • Promotional/Marketing Tools – Letterhead shells, email blast archive, product PDFs, etc.
  • Video & Image Gallery – High-resolution multimedia downloads for agent use
  • Agent Order Form – Agents can place orders for any materials, including brochures
  • FAM Program – Details on familiarization cruises

Over the past few months, American Cruise Line has invested time and money to offer travel agent training webinars on their Mississippi River and Alaska cruises.  All of the webinars will be available to travel agents to download once the new agent site is launched.  While the exact launch date has not been announced at this time, American Cruise Line says the date will be announced in the late Spring and will include further details on what agents can inspect.

The main website, has recently been overhauled and is easy to navigate for even the novice internet user.  Even the deck plans for each ship are but one click away.  Newly designed and loaded with new features and improved functionality, the website will better serve and inform both agents and their clients.

Source and photos: American Cruise Lines

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